Somehow I found the “Get Your Business Online with Google” website early last week, which led me to signing up and attending a free set of workshops in Seattle. The seminar was designed to make it easy, free, and fast to get your business online. There are tutorials available for those not able to attend a seminar, but here are the three presentations and an overview of each (total time – an impressive 3.5 hours):
Build Your Free Website. Create and publish your own website for your business using Intuit Sitebuilder. This class was 1.5 hours long and we actually did create websites and publish them in that time frame. Everything is free for one year, from obtaining a domain name to the hosting.
Grow Your Business Online. Learn the basics of using online tools to market and run your business. This was a one-hour presentation by Stacia, a woman who travels the country helping businesses with marketing online.
Promote Your Business Online. Attract customers using online marketing tools. Another one-hour presentation that was helpful in understanding how Google Ads work and how to effectively use them for promoting your business.
Before my first class, I met with a representative from SCORE for half an hour who was available for business consultation. There were people from the program sponsors – Google, Intuit, SCORE, and Association of Small Business Development Centers available to meet with and answer questions questions about starting, owning, running, and marketing your business.
From the Get Your Business Online website on why they are doing this:
“Small businesses are vital to America’s economic future; the nation’s 27.5M small businesses comprise half the U.S. GDP and create two-thirds of all new jobs. Although nearly all consumers look online for local products and services, 63% of U.S. small businesses do not have a website. Many of these businesses are invisible to potential customers. Getting online gives businesses the opportunity to find new customers, increase sales and grow.”
Self-Sufficiency is the theme of Day 56 of 64 Days of Non-Violence. This program is one way to help your business thrive during challenging economic times and having the focus on small businesses is about creating self-sufficiency.
Get Your Business Online and working toward self-sufficiency also ties in with the book I re-read recently, Man’s Search for Meaning by Viktor Frankl. When we have meaningful work and are passionate about it, it gives us a feeling of purpose. Google’s program is helping people to promote and share their businesses – their dreams, what they are passionate about – with the world through effective online marketing.
Suggested by A Season for Peace and Non-Violence to help promote self-sufficiency:
“People need the dignity of work and the opportunity to provide for themselves and their families. Economic self-sufficiency is a requirement for a nonviolent world. Today, create a job for someone or help someone to find employment (for example, help them with a resume or application, help them make phone calls, dress appropriately, or practice interviewing).”